Google I/O 2017 Live: Google Lens lets you convert image to text for an easier life

Google Lens will analyze what a smartphone camera is pointed at and provide relevant content.

google lens io2017

The Google I/O 2017, the company’s annual developer conference, has kicked off. And within just a few minutes of the event beginning, CEO Sundar Pichai has already made a big announcement – Google Lens.

Pichai announced Google’s new application, which is essentially an image recognizing tool. Which means, if you have the application on your Android smartphone, you can point your phone’s camera app at may be a flower or a store on the street, or a barcode, and the Google Assistant will process that image into text, and present you with contextual information. The Google Lens uses the company’s Deep Learning method.


This feature isn’t exactly new to Google, it uses the same tech as the Google Translate app, though here it automatically translates words that are inside the camera’s viewfinder. Behind the scenes, Google is relying on what it calls Google Lens technology to make Assistant’s new feature work. Google Lens is also coming to the Google Photos app.

At the event, Pichai also pointed out some interesting numbers for the company. He revealed that the Google Drive has reached over 800 million monthly active users. In addition to that, Google now has 2 billion active Android devices.

  • Published Date: May 17, 2017 11:06 PM IST