Apple CEO Tim Cook sat down with talk show host Charlie Rose in a wide-ranging interview. Besides talking about Beats’ acquisition, and his appointment as CEO, Cook also told Charlie the companies Apple consider as partners and rivals. Also Read - Meet Indian developer who wins Apple Design award for his music app NaadSadhanaAlso Read - iPad Mini for 2021 to ditch fat bezels, could bring along new Apple Pencil Mini
When asked about rivals, Cook said that Apple finds Google “much above everyone else”. It is mostly because of Android’s mammoth growth, which has enabled other companies like Samsung to compete with Apple on other spaces as well. Also Read - iOS 4 is now available again on modern iPhones, complete with Home button: How to get it
But according to Cook, Apple doesn’t consider Facebook (and Twitter) as competitors. And it is mostly because Apple and Facebook are growing in different areas. Facebook is a social network service, a segment Apple is not planning to venture into anytime soon. Apple considers Facebook as a partner, which is evident from the service’s integration in Apple’s mobile and desktop operating system.
Interesting enough, Apple isn’t much concerned with what Amazon is doing. Cook said that he is aware that Amazon just released a smartphone, but he doesn’t “see it in a lot of places”. He recognizes that Amazon makes tablets as well, but that too wasn’t something Apple is concerned about at the moment.
Watch the first part of the interview below. The second part of the interview airs tonight in the United States.