comscore Google is making mobile Internet 4 times faster in India

Google is making mobile Internet 4 times faster in India


Google is making it easier for people on slower connections to surf the Internet by launching a feature that will not only load lighter versions of webpages, but also save data. The search giant is focusing on developing countries like Indonesia, Brazil and India, and could launch it as early as the end of this month. Also Read - Netflix launches 3 new Android games on Play Store: Wonderputt Forever, Knittens, Dominoes Cafe

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Unfortunately, in India, where network connections are often slow, getting information on your phone can be tough, and frustrating, Hiroto Tokusei, Product Manager at Google wrote in a blog post. So we re exploring some new ways to speed things up. In two weeks, we ll start to roll out a new feature which we hope will do just that. Also Read - Google might launch its first smartwatch next year with these features

Once launched, Android users trying to open a webpage on Chrome or using Google search will notice a bump in speed. To achieve this, Google compresses the multimedia on a page, optimizing them for slower connections. These optimized websites look quite different from their original design. For those wanting to see the original version of a webpage, there s a toggle button on top.

The company has experimented with optimized pages in Indonesia, and noticed that even on a 2G connection, websites opened nearly four times faster, while using 80 percent less data.

google-faster-websites-slow-connectionsIn addition to improving Internet experience for users in developing countries, Google also has ambitions to bring Internet connectivity to all corners of the world. The company s Project Loon uses high-altitude balloons to offer affordable Internet across the globe. It is a network of balloons which float at about 20 kilometers above the Earth in the stratosphere. These balloons are rumored to be launched in India by next year.

Google isn t the only one optimizing user experience for people with slow connectivity. Last week, Facebook launched Facebook Lite for Android users. As the name suggests, the app weighs less than a megabyte, and is optimized provide the same social networking experience to users in developing countries.

Others browsers from Opera and UC Web also offer a feature that compresses web pages as much as 80 percent to help them load faster.

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  • Published Date: June 11, 2015 2:58 PM IST

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