Looks like Google is buying its own Beats Music without the hardware business. The search giant is reportedly buying music streaming and playlist recommendation service Songza for $15 million. The 6-year-old service has 5.5 million users, the New York Post reports. Also Read - Samsung Galaxy Chromebook Go powered by Intel Jasper Lake Celeron processor revealedAlso Read - Free COVID-19 vaccine: Today’s Google Doodle urges all to get vaccinated, wear mask
Google is reportedly bidding for Songza among other suitors and the final figure might be worth more than $15 million. Songza competes with Pandora and Spotify, each of which have a valuation of $4 billion and $5 billion respectively. Also Read - HP Chromebook 11a review: Great for students, not so for professionals
Google has its own Google Music All Access service that it provides for $9.99 a month in some markets, however, a music recommendation and automatic playlist creator app would go a long way from the barebone music listening experience Google currently provides.
Rather than recommending music on the basis of artists or song genres the user listens to, Songza recommends playlists on the basis of time of the day and the activity the user wants to do.