Google has been offering Flight details and tracking features on its Google Now app for a couple of years now, and on Tuesday, the company announced that it will now also users to look for flight tickets, find the best fare and select the ticket they want to book from its new dedicated channel on Google called the Flight Search. The service indexes both domestic as well as some international flights. Also Read - WhatsApp is soon to change the way your data is backed up: What it means?
The Google Flight Search offers just about everything you need while booking a ticket. You can select destinations, date of departure, and select your favored airline. In addition, the search engine also suggests you the best fare across different airlines for your travel. Google says that much like most of its services, Flight Search also learns from your habit. Which means that it will recognize the places you often visit and offer you travel and fare alerts in accordance with your past bookings. Also Read - WhatsApp introduces 'Papa Mere Papa' stickers to celebrate Father's Day: How to download, send?
“When you access Flight Search, you’ll immediately see the price and duration of flights to several popular destinations you might like to visit — based on your preferences and previous searches. If you set your dates and tap to expand the map, you’ll instantly see live prices for destinations around the world.” Also Read - iPhone users now get Picture-in-Picture mode for YouTube videos worldwide
The company has partnered with Goibibo.com, an online travel aggregator that allows people to book flight tickets using its website for Flight Search and is possibly getting all the data from it. “Goibibo.com is the first OTA in India to partner with Google for Flight Search. This is in line with our philosophy and core differentiation of delivering the fastest booking experience to our travelers,” said Ashish Kashyap, Founder and CEO of ibiboGroup
The homepage of the Flight Search, by default offers you some of the best fares to travel across the world. While this service will definitely help commuters and occasional travelers, the Flight Search could hurt the business of several Online Travel Agents (OTAs). Flight Search is easy to use, and Google’s dominance in the field and its growing presence in the country give them an edge over their competitors.
“Giving our guests access to our flights for bookings through Flight Search will offer another convenient channel to shop for and book flights via their preferred search engine. This is just one more way we’re collaborating with Google on new and innovative technologies,” said Gaurang Shetty, Senior Vice President Commercial, Jet Airways.
Google first launched the Flight Search feature in United States back in 2011. The company had bought the flight software ITA (which is also used by several OTAs in the country) to offer flight-related searches and queries.