In the build-up to the launch of the new movie Thugs of Hindostan starring Aamir Khan, Google Maps has enabled a new function that will allow users to switch the navigation icon to Aamir Khan’s character from the movie. The movie is set to be released on November 8, and this latest bit of marketing through Google Maps will help in pre-release promotion for the new movie. The new feature will be available on both the iOS and Android apps of Google Maps.
In order to activate the Thugs of Hindostan experience on Google Maps, users will first have to update to the latest version of the app through the App Store or Google Play Store. Once this is done, users can search for their destination and begin navigation. You can then see a prompt at the bottom to enable the experience, signified by an icon of Aamir Khan’s character ‘Firangi’ from the movie. Once activated, users will get voice prompts for navigation in Aamir Khan’s voice, as well as see the navigation icon changed to the Firangi character – an eccentrically-dressed man sitting on a mule.
“We are truly excited to bring a first-time India-specific entertainment experience to Google Maps in India. As people gear up for Diwali and to watch Thugs of Hindostan, we wanted to do our bit by making their driving journeys more fun and playful. Huge thanks to Tanuja Khetwal, Manan Mehta and the entire YRF team for helping make this possible, and we wish the movie every success,” said Neha Waikar, Product Manager, Google Maps.
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We tried the process, and found it to be functional on both iOS and Android. Of course, users also have the option to switch off the Firangi icon and go back to the default navigation icon and voice prompts if they choose. The implementation is through a custom vehicle on Google Maps, which replaces the classic blue pointer icon. Furthermore, the feature only works when you choose vehicular navigation – directions for either a car or motorbike – while walking and public transport-based directions do not implement the feature.