comscore Google's Nexus 6 should have Samsung worried

Google's Nexus 6 should have Samsung worried


Google today finally unveiled the Nexus 6 via a blog post rather than holding an event for the three devices (the other two being the Nexus 9 and Nexus Player) and Android 5.0 Lollipop, the latest version of Android. The Motorola built Nexus 6 is a departure from earlier Nexus smartphone by having cutting edge hardware specifications. Till now Nexus smartphones were more about pure Android experience for developers and tech savvy users but with the Nexus 6 Google is aiming at a flagship smartphone that would entice even regular users looking for a high-end smartphone. In the US, the Nexus 6 is priced at $650 before taxes and we can expect it to be launched in India around Rs 45,000. Also Read - Moto G51 5G tipped to launch in India next week, price leaked online

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The Nexus 6, in my opinion, will hit Samsung the most, especially its just launched Galaxy Note 4 phablet. Samsung might like to differentiate the Galaxy Note 4 with its stylus input and advanced multi-tasking capabilities, but most users hardly use majority of the add-on features, which are not intuitive. Also Read - Google might launch its first smartwatch next year with these features

On the hardware front, the Nexus 6 offers strong competition to the Galaxy Note 4. Both phablets run on Qualcomm’s Snapdragon 805 chipset clocked at 2.7GHz, 3GB of RAM, 32GB of internal storage and feature a QHD display. The Galaxy Note 4 has a 16-megapixel rear camera with optical image stabilization but even the Nexus 6 seems quite formidable with a 13-megapixel camera along with optical image stabilization.

The Nexus 6 also has an added advantage of not only running on pure Android but also being the first device to get future Android updates. In all probability, the Nexus 6 will undercut the Galaxy Note 4 by a long way, considering the Galaxy Note 4 is priced at Rs 58,300 in India.

The significant price difference, non-consequential hardware advantage and lag in Android updates, is likely to make selling the Galaxy Note 4 a lot difficult for Samsung. Not to forget that this time Apple too has an iPhone with a 5.5-inch iPhone 6 Plus, which by most reports is selling higher than the iPhone 6.

With local and Chinese smartphone vendors nipping at Samsung’s heels in the entry-level segment and now added competition from Google apart from Apple on the high-end, it seems Samsung will have to revisit its playbook.

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  • Published Date: October 15, 2014 11:24 PM IST

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