Update: A Google spokesperson told BGR India, “Tez was built for India first, as the payment needs and environment are different. Tez is not affected by today’s announcement, but we will be bringing all the additional Google Pay functionality to India’s users, developers, and businesses through Tez.”
In India, we’ve heard of Android Pay and Google Wallet, although we’ve not used them for everyday transactions. In a world that is taken over by smartphones and e-commerce, even transactions are turning digital. Technology is giving us many reasons to ditch plain Jane cash and instead, tap to pay.
Yesterday, in an official post, Google said that it was bringing together all of its projects and activities it has around digital payments under the roof of a single brand.
In the post, Pali Bhat, VP of Product Management, Payments at Google said, “If you’ve ever paid for groceries with Android Pay, used Chrome to automatically fill in your payment info, or purchased an app on Google Play, then you’ve already experienced some of the ways Google helps you pay for things online and in stores. Over the past year, we’ve been working to make these experiences simpler, safer, and more consistent.”
All of these activities and efforts, according to Bhat will now be merged into one brand called Google Pay. Until now, Google enabled payment services through its Android Pay app for Android smartphones. Similarly, you could use Google Wallet for paying via a browser such as Chrome. Given the differing payment experiences across devices, this seems to be an attempt at unifying that experience across devices and platforms.
Irrespective of whether you are making a payment via Android, iOS or you’re browsing through an e-commerce site on your phone or computer, you would have one consistent experience with Google Pay.
Currently, in the US, Apple Pay has a significantly larger market share compared to Android Pay. A report by CNET, quotes a research by Juniper Research, highlighting that Apple Pay was well ahead of Android Pay and Samsung Pay. In fact, the research expects Apple to maintain the lead over the next four years.
All said and done, digital payment efforts by either Google or Apple in India didn’t seem to have taken off as expected. Instead, Google opted to go a different path by launching Google Tez, an app that now lets you make bill payments.