Google announced its Pixel 3 and Pixel 3 XL smartphones last week to a lot of fanfare. As expected, there wasn’t any surprise but Google focused entirely on new camera features and improved software experience and shared little on the hardware front. The big question surrounding the two new devices were around the type of displays used by the search giant.
A teardown of the Pixel 3 XL by iFixit revealed that Google has switched from LG to Samsung. It was revealed that the Pixel 3 XL uses a flexible OLED panel made by Samsung Display, which has even managed to achieve A+ rating from DisplayMate. This was understable considering the P-OLED panel on last year’s Pixel 2 XL was disappointing to say the least with blue tinge seen from an angle and some users reporting burn-in within a matter of days and not months.
Teardown Update: After finding a Samsung-made OLED display in the larger #Pixel3XL, we dissected the display in our vanilla #Pixel3. Surprise—it’s from LG Display! https://t.co/E832d27nsk pic.twitter.com/kbi341ryKc
— iFixit (@iFixit) October 17, 2018
Most industry watchers suggested that the logical solution is to switch to an OLED panel from Samsung. However, iFixit has confirmed that Google has switched to Samsung displays only on the larger model. In a tweet, the experts of teardown confirmed that the smaller Pixel 3 is using an OLED panel made by LG and not Samsung.
Last year, Google reportedly sourced OLED panel from Samsung for the Pixel 2 while LG supplied OLED panels for the Pixel 2 XL this year. This year, the two South Korean firms seem to have reversed their roles with LG supplying OLED panels for the Pixel 3 and Samsung getting the order for Pixel 3 XL. XDA Developers reports that the publication was independently able to verify that the Pixel 3 and Pixel 3 XL are using display panels made by LG and Samsung respectively.
It cites a vendor file referencing a 6.3-inch display and the same Samsung DDIC used in the Galaxy S9 and a Samsung-made digitizer. The LG display panel used on the Pixel 3 has ID SW43408, according to another vendor file reference, and it seems to be a new generation panel compared to the OLED panel with ID SW43402 seen on the Pixel 2 XL.
Watch: Google Pixel 3 XL Hands-On
The sourcing of display panels is generally the first stage while a more important phase is of calibration. Industry experts said that Google’s calibration of display was on point even though Pixel 2 XL was widely criticized soon after its launch. DisplayMate had positive things to say about Pixel 3 XL’s display calibration and it might apply for the Pixel 3 as well.