comscore Google Pixel smartphone sales may have clocked 1 million mark
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Google Pixel smartphone sales may have clocked 1 million mark

No, these aren’t exactly the official numbers shared by Google, but here’s how we have found out.

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Google launched its first in-house manufactured Google Pixel smartphone about eight months ago. At that point, Google declared itself an original equipment manufacturer, and fortunately for the company, the smartphone s different software and optimization turned the smartphone into a critical success. But when you come to think of it, how do you number or calculate that success? Well, if you believe the Play Store download counter, Google may have moved more than 1 million units of its Pixel smartphone. Also Read - Free COVID-19 vaccine: Today’s Google Doodle urges all to get vaccinated, wear mask

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No, these aren t exactly the official numbers shared by Google. Like any other OEM in the world, Google also does not share official sales number for its smartphones. However, ArsTechnica found that there may be another way to calculate this number. So, the Pixel Launcher app, is an exclusive and an install-by-default app, which is downloaded onto a Pixel smartphone whenever a new one is setup. The Play Store version of the Pixel launcher also doesn’t work with the Pixel C. So, the install number would basically be the number of sold activated phones. Also Read - Happy Father's Day 2021: Google Doodle wishes dads with cute pop-up greeting card

Though this calculation is a bit tricky, considering, that Google Play doesn’t show exact install numbers; it shows installs in “tiers” like “100,000-500,000”. So most of the time, we won’t have an exact Pixel sales number, except when the Pixel Launcher crosses from one download tier to another. So basically the publication just found out that the Pixel Launcher has recently crossed into the 1,000,000-5,000,000 install tier. So, by the logic, it is safe to assume, that by now Google has sold at least a million Pixel phones. ALSO READ: Google gets ex-Apple chip architect on board; upcoming Pixel smartphones may feature custom SoCs

To justify that calculation, ArsTechnica also gives an example of apps like Google Talkback, a niche accessibility service, which is now on over a billion install mark. Google Talkback is another install-by-default app that comes with Pixel smartphone. They only count once per account, regardless of how many times you update or wipe the phone.

The Google Play Store device targeting ensures that no one other than Pixel owners can download the Pixel Launcher, and the install count doesn’t include sideloading. The most popular sideloading site, APKMirror, has more than 1.3 million downloads on just a single version of the Pixel Launcher, so we know that sideloaders actually outnumber legitimate Pixel Launcher users. There are some statistically insignificant root shenanigans you could pull to download the Pixel Launcher from the Play Store on a non-Pixel device, but there is no way the number of sold Pixels is higher than 1 million units at this point in time. ALSO READ: Google Daydream View VR first impressions: Virtual Reality gets as immersive as it can

That may sound a little impressive, but it is worth pointing out that Apple sells some 40 to 50 million iPhones in a quarter.

Interestingly, within about 17 days of its launch, in India alone, Google India shipped over 33,000 units of the Pixel and Pixel XL smartphones. At that time, in the premium smartphone segment in the Indian market, Google acquired 10 percent market share, which followed Apple and Samsung that had a market share of 66 percent and 23 percent respectively.

But this boom sloped down soon, when within a month, the Google Pixel sales were seen dipping, which some blamed on the 2016 s demonetization policy, considering the super premium positioning of the smartphones. Many retailers and industry insiders said that Pixel sales did not take off mainly because of it high prices, ie, Rs 57,000 upwards, and partly because of the greater brand pull of Apple’s iPhones and Samsung Galaxy variants in the super premium category. ALSO READ: Google Pixel 2 XL codenamed Taimen to be manufactured by LG: Report

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: June 15, 2017 10:58 AM IST


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