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Google Play Movies, TV adds HDR support, but there’s a catch

Still stuck with old HD TVs? Time you buy one HDR-compatible TV.

chromecast-ultra-launched

Google has rolled out HDR support for content on its Google Play Movies & TV. But there’s a catch. To experience the higher dynamic range, you will need an HDR-compatible TV, and Google’s Chromecast Ultra. The feature will be available to users in the markets like US and Canada initially. There’s no word on when the feature will be rolled out globally, but Google has said it will happen in “coming months.”

To begin with, Google has partnered with major Hollywood studios such as Sony and Warner Bros. Fantasy Beasts and Where to Find Them will be among the first movies to come with HDR support. According to TechCrunch, there are very few content with HDR compatibility on the Google Play Movies & TV. AndroidPolice reports that the HDR movies on Google Play Movies & TV are quite expensive. The movies are priced between $20 and $30. The top-tier content is said to be as expensive as the 4K movies. Compatible videos will be listed with a small HDR icon, or will be prominently told that the content has HDR. To run HDR content, Google says the minimum requirements include a 15Mbps internet connection, and is rumored to come with support for Android TV as well. RELATED: Netflix update brings HDR, Dolby Vision support for LG G6

HDR has been around for quite some time, and surprisingly, Google is among the late ones to adopt the technology. HDR brings richer colors, brighter whites, deeper black, improved contrasts and overall better picture quality. HDR videos are considered superior to HD videos. Already, HDR has been embraced by several companies including OTT players such as Netflix and Amazon. Besides these OTT players, there’s already a growing ecosystem of HDR ready TVs. ALSO READ Airtel Internet TV Review: Smart set-top boxes are here

Netflix allows users to stream HDR-quality on compatible TVs, and the company is expected to offer more HDR-enabled content on its platform in the near future. Interestingly, Google last year added HDR support on YouTube. HDR videos bring “higher contrast, revealing precise, detailed shadows and stunning highlights with more clarity than ever… Simply put, HDR unlocks the most spectacular image quality we’ve ever streamed,” the company had said. ALSO READ: Netflix surpassed cable TV users in America for the first time this quarter: Statista

  • Published Date: July 13, 2017 1:51 PM IST