Google has announced a number of new tools and features for its Google Play Games. Targeted at the developer community, Google s new tools aim to help developers build apps, grow user base, and make more revenue. Among several new features the most talked about one is the Search Trial Run Ads’. The feature allows users to try out games direct from Google search results without requiring to install on their smartphones. Also Read - Samsung and LG confirm presence at in-person CES 2022Also Read - Honor phones to come with Google Mobile Services: Report
Soon, if you search for a game on Google, you will get an option to try out the particular game. After tapping on Try now , user can play the game without having to download it. It s worth pointing out here that the Search Trial Run Ads work only on Wi-Fi, and one can play for trial game for 10 minutes only. The update will be rolled out to Android “in the next few weeks.”
Google s new Search Trial Run Ads is in line with its recently introduced feature that allowed users to stream applications through Google search. Google s app streaming feature allows users to take actions from an app such as exploring the listings and making a booking even when the app hasn t been installed on your smartphone. The feature is currently limited to select apps and is only available in the US. Like the Search Trial Run Ads, the app streaming feature also works only on Wi-Fi.
Besides the game trial feature, Google has introduced a bunch of new tools for Android developers like a new game parameters management, which allows developers to update gameplay and game economy parameters without requiring to change the APK or re-submitting the app.
To encourage more developers to join its platform, Google will soon add a new category in the Play Store called indie corner . As the name suggests, Google will curate top indie games on the platform. The collection will be updated regularly. Another handy tool Google has launched is the Active User Targeting. This feature will help developers to target and customize their apps for users who spend over 30 minutes playing games or who have played a Google Play Games integrated game, in the last 30 days.