comscore Google prohibits developers from including user testimonials in app descriptions
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Google prohibits developers from including user testimonials in app descriptions

In an effort to make the Play Store cleaner, Google has updated its guidelines on how developers can describe their apps on the store. Developers are now strictly forbidden from inserting user testi

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In an effort to make the Play Store cleaner, Google has updated its guidelines on how developers can describe their apps on the store. Developers are now strictly forbidden from inserting user testimonials into app descriptions. In other words, those annoying user testimonials which claimed that an app was “the best ever”, will no longer be found in app descriptions. First reported by Android Police, developers who fail to comply with the new policy will see their apps pulled from the store. Also Read - 21 adware gaming apps discovered on Google Play store: Full list

Google says that user testimonials are often misleading to consumers. The consumers don’t have any means to verify the legitimacy of those claims. Furthermore, several apps have riddled their description with way too many keywords to improve their own search ranking. Any such manipulation will result in the removal of those apps out of the Play Store. The company advises developers to let users speak for themselves via the Play Store’s built-in comment review system. Also Read - Google Pay disappears from Apple App Store, users could face payment issues

“Please do not include user testimonials in your app description,” updated guidelines for developers say. “They tend to be dubious and are frequently utilized to include references to popular search terms and competitor apps in violation of the policies outlined here. Let your users speak for themselves via Play’s comment review system.” Also Read - Google Pixel 4a sold out in 30 minutes at Flipkart’s Big Billion Days sale

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  • Published Date: December 25, 2014 10:48 AM IST



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