Google has issued refunds to hundreds of advertisers for running ads on websites with fraudulent traffic generated by automated bots. Also Read - Samsung and LG confirm presence at in-person CES 2022Also Read - Honor phones to come with Google Mobile Services: Report
According to the Wall Street Journal, the refunds represent only a small portion of the original spending 7 percent to 10 percent since rest of the money has already been passed on to site owners and middlemen. Alphabet, Google s parent company, informed marketers and ad agency partners that their ads shown through the search engine had garnered fraudulent traffic generated by bots, which certainly would never click on their ads they had paid for to be shown.
Today, we can t disclose the information about third parties. So when we aren t able to catch invalid traffic before it impacts our advertisers and we re unable to refund their media spent, it hurts us, even if we re not responsible, Scott Spencer, director of project management at Google, was quoted as saying. Spencer added that the meager refunds had been paid back to advertisers. According to the report, the refunds primarily involved video advertising and highlight a persistent issue that threatens the health of commercial content online. ALSO READ: Google search result to soon let people check if they re depressed
Google has geared up to resolve the issue. It is believed that the search engine will provide more clarity over which tech providers in the ad-buying chain are responsible for making the refunds.