Google is considering to acquire Waze, a crowdsourced navigation service, Bloomberg reports. The news comes weeks after Facebook was reported to be eyeing the company, valuing it between $800 million to $1 billion. Waze uses satellite signals from smartphones to generate maps and traffic data, which can then be shared by users. By pooling in data from a number of users, the company then essentially provides real-time traffic information for a particular location. Also Read - Best laptops under Rs 50,000 for work or studies in India in September 2021Also Read - Garena Free Fire redeem codes for September 18: List of active codes, free premium rewards
Facebook is reported to have been in talks with Waze for at least six months. Earlier, Apple was also in the fray to acquire the startup to improve its botched iOS maps, but those rumors fizzled out fairly quickly. Apple is currently not in talks with Waze, the report claims. Also Read - How to send disappearing photos and videos on WhatsApp in a few simple steps
Location and navigation services are the next frontier after content, apps, social networking and messaging for a fast growing smartphone market. Google already offers maps in most countries along with realtime turn-by-turn directions in some. Waze has over 40 million users globally.