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Google Search rolling out ‘Speed Update’, to impact SEO of ‘slower sites’

Google has assured that this will affect only a very small percentage of queries.

  • Published: July 10, 2018 5:08 PM IST
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Ranking on Google Search or in other words, appearing higher in the order of the results from a Google Search is a coveted aspect among websites. So much so that people are hired in the form of experts to make webpages rank higher on Google. And earlier this year Google had announced that it would be making some modifications to how sites are ranked, and the new basis would be how fast the pages are loaded.

Google has now apprised that the new update is called the “Speed Update” and it is now rolling out for all users six months after the announcement of the update. The updates is along the lines of what was already announced in January and the purpose seems to be filtering out the slowest pages on the Internet. Google alleviated concerns saying this will only affect a “small percentage of queries.”

There have been concerns that this might just be a move from the tech giant to single out the websites on the basis of whether or not they are using the Accelerated Mobile Pages technology from Google. But that does not seem to be the case in this present update.

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And according to Google, it is going to be applying the “same standard to all pages” without discriminating on the speed of loading of a page if the content that it provides is top notch. The company has encouraged website developers to use the metrics from Google’s Chrome User Experience Report, Lighthouse, and PageSpeed Insights to optimize their pages.

  • Published Date: July 10, 2018 5:08 PM IST