Technology giant Google has recently announced the roll-out of Accelerated Mobile Pages (AMP) for mobile search results in India that will load web pages at a lightning fast speed. With this new update, when you search on your mobile device, you will see a label that indicates a page is AMP’d. This does not change search results but will show you which sites have pages that are ready to load lightning fast, the company said in a statement. Also Read - Now you will have to pay a processing fee for mobile recharges on PhonePeAlso Read - Google cuts Play Store fee to 15 percent for all subscription apps from 2022
The AMP Project helps save data as AMP pages on Search use 10 times less data than the equivalent non-AMP page. Over the last year, since the AMP project started, over 600 million AMP documents, in over 104 languages have been created worldwide. In India, several publishers have embraced AMP. Globally, the Washington Post has seen a 23 percent increase in mobile search users who return within seven days and an 88 per cent improvement in load time for AMP content versus traditional mobile web.
In addition to the wide adoption of AMP, people have also embraced Google’s several enhancements for AMP over the last year. AMP is a collaborative effort with publishers and key technology companies who believed that poor mobile internet speed is one of the biggest problems of the web. Since AMP works across devices, platforms and browsers, publishers can publish instantaneously and monetise everywhere.
Additionally, users will also have control over the look and feel of their content just as they do on their desktop and mobile sites today. Basis research data has shown that people abandon websites after just three seconds if the content doesn t load quickly.
The new feature does away with such problems as it helps improve the mobile ecosystem for users, content providers, creators, advertisers and platforms by solving speed and performance problems.
AMP enabled webpages are easy to scroll through and do not take much time to load, Google said. Big Indian publishing houses such as Network18, NDTV, India Today, The Hindustan Times and DNA, among others, have already come on board to support the initiative.
With additional inputs