comscore Google starts testing auto play feature for videos on Search results page
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Google starts testing auto play feature for videos on Search results page

Google has however confirmed that it doesn't plan to roll out the feature soon.

google-search

Google could possibly roll out one of the most annoying features on Search. Google is currently testing autoplay videos to its Search results page. This feature works for Search results of movies and TV shows currently where the trailer video starts playing automatically. The video will appear on the right side of the search results. Also Read - Samsung Galaxy Chromebook Go powered by Intel Jasper Lake Celeron processor revealed

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Discovered by The SEM Post, these videos would be auto played without the audio. According to the publication, the autoplay videos discovered did not have any ads playing and had only the trailers. Also, the videos were played only once and originate from YouTube. The autoplay videos appeared for search results of The Lego Ninjago Movie and Justice League. It is also highlighted that the search queries were not specifically for videos or trailers and simply included the movie s name or release date, for example. The autoplay video is currently working on desktop mode only and hasn t arrived on mobile as yet.

Google tests auto play videos on Search

The autoplay feature thankfully do not work on browsers which have extensions installed like ad blockers. This feature appears to be currently tested in the US, UK and Canada only. Having tried here in India, the autoplay feature doesn t work. The same movie examples shared above were used to see if the videos automatically play in Google Search results. The trailer videos would appear as aforementioned but wouldn t play automatically. This was tried on Chrome browser, Firefox and Internet Explorer with and without ad blockers. ALSO READ: Google s SOS Alert feature shows relevant information of disasters on Search, Maps

Although still in testing, Google did confirm the introduction of autoplay videos in its Search results page. In a statement to The SEM Post, Google said, We are constantly experimenting with ways to improve the Search experience for our users, but have no plans to announce at this time. Let s hope that the autoplay video feature does not progress from the experimental stage. ALSO READ: Facebook s new update autoplays videos with sound on by default, here s how you can disable it

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  • Published Date: July 27, 2017 12:22 PM IST



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