Google is working on ways to make its core product Search more interesting. It’s testing a feature that allows you to have your search queries answered by celebrities through pre-recorded videos. Google announced on its official blog that the feature is currently being piloted with only a handful of celebrities, including India’s Priyanka Chopra. The celebs aren’t present in real-time, and Google has recorded short video answers with them depending on the most searched queries by users. Also Read - Google starts showing COVID-19 vaccine information in Search appAlso Read - Google redesigning its Search results on mobile for better user experience
The videos provide answers to questions like “How many languages does Priyanka Chopra speak?” or “Can Tracee Ellis Ross sing?” and so on. When users type in these queries, the video answers will appear on top of the search results page, even above the blue links that Google throws up. The carousel automatically plays one video after the other, and users can swipe to move to other results as well. These are all “selfie-style videos” with a unique personal touch. For now, the feature is available only in the US. Also Read - Google threatens to stop its Search engine in Australia, govt responds
“We’re piloting this feature on mobile with answers from Priyanka Chopra, Will Ferrell, Tracee Ellis Ross, Gina Rodriguez, Kenan Thompson, Allison Williams, Nick Jonas, Mark Wahlberg, James Franco, Seth MacFarlane, Jonathan Yeo and Dominique Ansel. Whether you re wondering what Gina Rodriguez s pet peeve is, what movie changed Nick Jonas life, or want Kenan Thompson s input on what makes something funny, these self-recorded videos share their perspectives and answers to some of your most-asked questions,” Rami Banna, Product Manager, Google stated.
Google has hinted that this is just the start of more innovation in Search. There will be more videos, of course, and mobile search could well be a “surprise”-filled experience for users. But this is not the first time that Google has roped in celebs to make Search interesting.
Earlier this year, it encouraged public organizations and celebrities to use the “Posts on Google” feature to directly connect with users. The feature allows individuals to post short Twitter-like status updates on Google’s search results pages. Now, even local organizations, sports teams and clubs, and small businesses have access to this feature. The feature supports images, videos and GIFs apart from text. Clearly Google wants to make Search a more social product that is both immersive and engaging.