Google is reportedly going to make some major changes in strategy for its Nexus devices. According to The Information, the company is now looking to take greater control over the hardware, and completely develop the new Nexus smartphones in-house. Also Read - HP Chromebook 11a review: Great for students, not so for professionals
Google’s CEO Sundar Pichai and representatives had recently expressed similar intentions for the Nexus series, and emphasized on having more control on the hardware along with software. Similar to Apple’s control over its devices, Google is aiming to streamline the user experience among Android-powered devices. Also, it will give Google more control in rolling out software updates. Also Read - Happy Father's Day 2021: Google Doodle wishes dads with cute pop-up greeting card
With this type of model, Google may also develop its own processors for Nexus smartphones. It is important to note that Google’s recent Pixel C tablet is developed completely in-house. Also Read - Google might be working on a 'Find My' network clone for Android users
HTC is widely rumored to be the hardware partner for 2016 Nexus smartphones. However, according to some reports, HTC isn’t very happy with Google wanting to have more control. For an instance, Google’s new Nexus smartphone may not come with the HTC logo anywhere on the device.
Google had first launched its Nexus smartphone, Nexus One, in 2009. The smartphone was developed by HTC, and was marketed as a developer device. Later, the Nexus devices were manufactured by other OEMs such as Samsung, LG, Motorola and Huawei. Google had also roped in Samsung, HTC and Asus for making its Nexus branded tablets.
The whole purpose of Nexus program was to work with hardware partners to manufacture smartphones with top of the line hardware that runs on the latest Android version. While Google currently controls the Nexus program with the software update cycle, it seems like Google wants even greater control over it.
With Google’s I/O 2016 just three months away, we should soon find out more details about the upcoming Nexus smartphones.