Android One may have not done as well as Google had expected, but the company seems to have not given up on the initiative. In fact, Google is said to be taking another shot at the initiative, and is planning to launch a Rs 2,000-Rs 3,000 smartphone in partnership with Lava in the next few months. Also Read - UEFA Euro 2020: Colourful Google Doodle kicks off European Football ChampionshipAlso Read - Sundar Pichai: 5 interesting facts about Google CEO you never heard before
Under the revamped Android One program, Google will do away from its stricter rules and regulations set for its hardware partners. This time around they will be much more relaxed, Wall Street Journal reports. The publication s sources say that the revamped initiative gives device makers more freedom to choose the components and features that go into the phones and how much they cost .
The restrictions made it difficult for Google s hardware partners to make money off the smartphones, and also differentiate from other manufacturers. This resulted in smartphones that were not competitively priced, offering specifications and features not on par with the competition. But with the new plan, Android One partners will have more flexibility in terms of the parts they can source, the features they want to offer as well as the pricing.
This is in line with a recent interview, where Google s managing director in Southeast Asia, Rajan Anandan, reiterated that the company is still very committed to the initiative, and a new plan for Android One would be announced in the next few weeks.
Lava will be among the first companies to launch a smartphone under the new Android One plan. While details are scarce, recent reports claim that these smartphones will mostly be targeted at first-time users and will be priced between $31 and $47, which is approximately between Rs 2,000 and Rs 3,000.
Back in July, Lava launched a second-generation Android One smartphone called Pixel V1. The smartphone was however criticized for its price (Rs 11,350), and lack of 4G support and specs that seemed like a compromise in comparison to its immediate rivals.