comscore Google to sell 4 million Pixel, Pixel XL smartphones by 2016-end, generating up to $2 billion in revenue: Analyst
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Google to sell 4 million Pixel, Pixel XL smartphones by 2016-end, generating up to $2 billion in revenue: Analyst

After having captured 10 percent of the Indian premium smartphone market, analysts now predict sales of over 3-4 million Pixel and Pixel XL handsets by the end of 2016.

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At the time of its launch, Google s Pixel and Pixel XL drew many eyeballs, but did not exactly pick up a huge fan base the moment it was released. The Google smartphones faced criticism for its high price and a highly inspired design from Apple iPhones. However, despite all the criticism, the fact that the Pixel phones come with the latest build of Android and feature some high-end specs, it has attracted a hoard of users ever since. And a latest report by an analyst at Morgan Stanley confirms the same. Also Read - UEFA Euro 2020: Colourful Google Doodle kicks off European Football Championship

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Analysts predict that by the end of 2016, Google will be able to sell an estimate of 3-4 million Pixel smartphones. They also estimated that with these sales Google can be expected to make as much as $2 billion in revenue. The analysts at Morgan Stanley also believe that Google will be capable of selling an additional 5-6 million Pixel and Pixel XL phones in 2017 and will pull in at least $3.8 billion in revenue in the process. Also Read - Sundar Pichai: 5 interesting facts about Google CEO you never heard before

The estimate of the analysts trails the recent statement by Google which said that the demand for the new Pixel phones exceeded their own expectations. We re thrilled to see the excitement for our new Pixel phones, and frankly pre-order demand has exceeded our expectations. We re working to restock our inventory as soon as possible, Google said.

Another recent report hints at the success and popularity of the Google Pixel phones, according to which in just over a month, Google has managed to garner a 10 percent market share in India s premium smartphone segment. According to a research report by Counterpoint, in little over 17 days, Google India shipped over 33,000 units of the Pixel and Pixel XL smartphones. This helped propel the company to the third position in the list of companies in the premium smartphone segment. Any smartphone that is priced above Rs 30,000 is classified under the premium segment. ALSO READ: Google Pixel, Pixel XL capture 10% of India s premium segment in just 17 days; Apple dominates with 66% share: Counterpoint

And, with its 10 percent market share, Google now follows the leading smartphone manufacturer Apple and Samsung in India, that have a market share of 66 percent and 23 percent respectively. We are very enthused by the feedback from Indian customers and the initial response for Pixel has been extremely positive and in line with our expectations, a Google India spokesperson was quoted as saying.

Google Pixel and Pixel XL smartphones were launched in India with prices starting from Rs 57,000. Since their launch, Google has been aggressively marketing the smartphones, with its Made by Google campaigns. The company also tied up with e-commerce platform Flipkart to offer attractive deals for buyers. Additionally, at the time of launch, buyers were offered no-cost EMIs starting from Rs 3,167 on online and offline purchases. Flipkart also ran an exchange program for the Pixel smartphones, with discounts up to Rs 33,000. Buyers with HDFC cards were also offered cashbacks of up to Rs 7,000.

Google Pixel, Pixel XL specifications

The Google Pixel smartphone features a 5-inch 1080p display, and the larger Google Pixel XL variant comes with a slightly larger 5.5-inch QHD display. Both the smartphones have an AMOLED displays have a 2.5D curved glass on top, and are protected by Corning Gorilla Glass 4. Both smartphones are powered by Qualcomm s Snapdragon 821 quad-core SoC paired with 4GB of RAM.

On the photography front, the smartphones are equipped with a 12.3-megapixel rear snapper with PDAF, electronic image stabilization (EIS) laser auto-focus, and 4K video recording support. Up front, there is an 8-megapixel fixed-focus selfie camera.

The rest of the features include a fingerprint scanner, and IP53 certification for resistance to water and dust. The Pixel is backed by a 2,770mAh battery, while the Pixel XL is backed by a 3,450mAh battery. Connectivity options include 4G LTE support, USB Type-C port for charging and data transfer, Bluetooth 4.2, GPS, Wi-Fi 802.11ac and NFC. ALSO READ: Google Pixel, Pixel XL update rolls out with double-tap, raise-to-wake features

However, besides the specification, the high point of the Pixel and Pixel XL smartphones remain its built-in Google Assistant. The new AI-based assistant by Google is more capable than Google Now, and is also contextually aware about what s happening on the smartphone. Users can have conversations with the AI and ask questions such as weather updates, distance from one place to the other along with traffic updates, and more. This forms the differentiating factor between the Pixel and all other smartphones, which is what impressed us the most when reviewing them.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: November 29, 2016 1:11 PM IST
  • Updated Date: November 29, 2016 1:13 PM IST


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