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Google to spend $1 billion to market and subsidize Android One smartphones in India: Report

Yesterday, we reported about Google’s plans on spending Rs 100 crore to market its Android One initiative. Now, The Information claims that the figure is in fact closer to $1 billion or approximatel

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Yesterday, we reported about Google’s plans on spending Rs 100 crore to market its Android One initiative. Now, The Information claims that the figure is in fact closer to $1 billion or approximately Rs 6,000 crore.

The publication cites a Google representative who claims that the search giant will spend $1 billion to market and subsidize Android One smartphones in India. The ads are likely to be what the company calls “Apple-like,” which will show what these smartphones are capable of. The company could also end up using celebrities to market the product, similar to what it did while promoting Google+ in 2011.

The $1 billion budget will also include subsidizing the smartphones so they can be sold for less than $100 or Rs 6,000. As a part of the initiative, Google will provide hardware reference designs and software guidelines to its parents including Micromax, Karbonn and Spice. By subsidizing the smartphones, Google will essentially be bringing ultra-affordable smartphones to the Indian market running on stock Android.

Not much is known about the hardware, except that the first Android One smartphone from Micromax will feature a 4.5-inch display, dual-SIM card slots, FM Radio and a microSD card slot. A separate report also claimed that Google had tied up with MediaTek to provide chipsets for these affordable smartphones. It is also widely believed that smartphones from the other partner OEMs too are likely to feature the same kind of hardware and software

  • Published Date: July 17, 2014 12:36 PM IST
  • Updated Date: July 17, 2014 2:12 PM IST