After announcing the Android one initiative at Google I/O, Android chief Sundar Pichai is expected to be in India somewhere between September and October to launch the first budget smartphones. Now, the Economic Times reports that the search giant is set to spend Rs 100 crore in marketing Android One. Also Read - Facebook Messenger becomes third non-Google app to garner five billion downloads on Play StoreAlso Read - Website notifications bothersome? Here's how to block them on Google Chrome
Android One is Google s idea of bringing ultra-affordable smartphones running on stock Android to the masses. It has partnered local smartphone vendors like Micromax, Karbonn and Spice for the initiative, and it will provide both software guidelines as well as hardware reference designs to OEMs. If the success of affordable smartphones like the Motorola Moto E is anything to go by, Android One could quite simply shake up the entry-level segment. Also Read - Roku taken aback as Google adds YouTube TV to YouTube app
Not much is known about the hardware, except that the first Android One smartphone from Micromax will feature a 4.5-inch display, dual-SIM card slots, FM Radio and a microSD card slot. A separate report also claimed that Google had tied up with MediaTek to provide chipsets for these affordable smartphones.