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Google to spend Rs 100 crore in marketing the Android One: Report

After announcing the Android one initiative at Google I/O, Android chief Sundar Pichai is expected to be in India somewhere between September and October to launch the first budget smartphones. Now, t

sundar-pichai-android-one-launch

After announcing the Android one initiative at Google I/O, Android chief Sundar Pichai is expected to be in India somewhere between September and October to launch the first budget smartphones. Now, the Economic Times reports that the search giant is set to spend Rs 100 crore in marketing Android One.

Android One is Google’s idea of bringing ultra-affordable smartphones running on stock Android to the masses. It has partnered local smartphone vendors like Micromax, Karbonn and Spice for the initiative, and it will provide both software guidelines as well as hardware reference designs to OEMs. If the success of affordable smartphones like the Motorola Moto E is anything to go by, Android One could quite simply shake up the entry-level segment.

Not much is known about the hardware, except that the first Android One smartphone from Micromax will feature a 4.5-inch display, dual-SIM card slots, FM Radio and a microSD card slot. A separate report also claimed that Google had tied up with MediaTek to provide chipsets for these affordable smartphones.

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  • Published Date: July 16, 2014 3:43 PM IST