comscore Google tracking your online purchase history
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Google tracking your online purchase history

The report comes to light despite Google claiming back in 2017 that it would stop using data collected from Gmail messages to personalize ads.

  • Published: May 18, 2019 12:57 PM IST

Google is quietly keeping track of every single purchase you have made in years, thanks to purchase receipts sent to your personal Gmail account. According to a report in CNBC on Friday, the information is made available to users via a private web tool which, the company claims, keeps your data private. Google, however, stressed it does not use the information for personalized ad tracking. Also Read - Google Pay disappears from Apple App Store, users could face payment issues

In 2017, the tech giant said it would stop using data collected from Gmail messages to personalize ads. “To help you easily view and keep track of your purchases, bookings and subscriptions in one place, we’ve created a private destination that can only be seen by you,” Google told The Verge in a statement. “You can delete this information at any time. We don’t use any information from your Gmail messages to serve you ads, and that includes the email receipts and confirmations shown on the Purchase page,” the company added. Also Read - Google Pixel 4a sold out in 30 minutes at Flipkart’s Big Billion Days sale

Google, however, did not say how long this web tool has been active. The company on May 14 announced it will now allow ads to reflect on the homepage of its mobile app. The ads would be displayed on the “Discover” section of the homepage in a news feed layout and would be algorithmically personalised. The search-engine giant also plans to then place ads with up to eight pictures in its search results as part of its “Gallery ads” feature. Also Read - Google Meet app for Android gets new interface and features

Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love.

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  • Published Date: May 18, 2019 12:57 PM IST



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