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Google wants to eliminate URLs to make the web a safer place

Confusion caused because of complicated URLs has led to a rise in cybercrime

  • Published: September 5, 2018 5:23 PM IST
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Google recently celebrated Chrome’s 10-year anniversary by giving the web browser a major and design and feature overhaul. But as the tech giant gears towards making the web surfing experience seamless and immersive, it also plans on making it safer by successfully eliminating URLs.

URLs (Uniform resource locators) serves as a web address for a page. We’ve all come to use them. While they do make it easier to locate a website, Google believes that they have gotten complicated over the last few years for the general audience to understand. This confusion has given rise to cybercrime around the world, where hackers are targeting people with malicious sites, phishing schemes, and malicious software that are hard to differentiate from the original website. So, in order to make the internet surfing safer, Google plans on removing URLs.

Adrienne Porter Felt, Chrome’s engineering manager was quoted by the Wired saying, “I don’t think URLs are working as a good way to convey site identity. So, we want to move toward a place where web identity is understandable by everyone they know who they’re talking to when they’re using a website and they can reason about whether they can trust them.”

URLs at the moment are also losing their importance with most users. As they are getting more complicated, people have started using URL shorteners that make them easy to remember and share as well. Google had first addressed the URL confusion in 2014 when it had introduced the origin chip in Chrome. The feature enabled the address bar to only display the main domain name. However, if anybody wanted to view the whole URL, they could simply click on the address bar. Though it seemed helpful, Google decided to scrap the feature on basis of the criticism, only a few weeks after rolling it out in the pre-release.

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How Google plans on removing URLs for good is still a mystery, within Google itself too. While the Chrome team seems to have a few ideas in place, the report states that it still hasn’t been able to come about a general consensus of going about it yet. However more information is said to be revealed by fall or spring.

  • Published Date: September 5, 2018 5:23 PM IST