Google has announced that it will no longer support YouTube on Echo Show and Amazon’s Fire TV devices. The announcement comes just months after the company decided to withdraw support for YouTube on Echo Show. Also Read - Nokia to launch 50-inch 4K and 32-inch FHD TV in India soonAlso Read - Google could launch its own foldable Pixel Fold in 2021
Google’s move irked a lot of Echo Show users in the US and Amazon had to resort to a workaround by redirecting users to the web version. Google now says even the web version of YouTube will stop working on Echo Show. The service will also become unavailable on Fire TV, where YouTube is a central part of the entire device experience. Also Read - Pixel 5 now has a launch date and you should thank Google for the leak
YouTube will stop working on Echo Show starting today while Fire TV users will start a seeing a notification warning them that the service will become unavailable starting January 1.
Three months ago, Google decided to stop allowing Echo Show to access YouTube citing violation of terms of service. Google claimed Amazon’s implementation of YouTube on Echo Show offers a broken experience and violates its design guidelines. Amazon said there is no technical reason for this move and stopped selling Google-owned Nest’s Thermostat, Camera IQ and Secure alarm system.
“We’ve been trying to reach agreement with Amazon to give consumers access to each other’s products and services. But Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make Prime Video available for Google Cast users, and last month stopped selling some of Nest’s latest products. Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. We hope we can reach an agreement to resolve these issues soon,” a YouTube spokesperson said announcing the end of support.
Google wants Amazon to customise YouTube to show options like autoplay, video recommendation and subscription on Echo Show and by dropping support for Fire TV, the search giant hopes Amazon will adhere to its design guidelines. Google is also rumoured to be working on its own Echo Show competitor offering better integration with YouTube. Amazon has not commented on YouTube’s end of support for Echo Show and Fire TV yet but it is likely to affect consumers more than these tech giants.