It’s been over a month since Google unveiled its ambitious Android One project in India. The project aims at providing the best Android experience on low-cost devices and if the latest report is to be believed, the sales of these devices are not flattering. An ET report citing an industry tracker familiar of the combined sales figures of local handset makers Micromax, Karbonn and Spice, who partnered Google with this initiative, said that Android smartphones in the same price band usually sell about 200,000 units, but Android One numbers have been half to one-third of those. Also Read - Another Xiaomi folding phone set to launch after October with Mi MIX Fold specsAlso Read - Best smartphones for photography under Rs 20,000 to gift for Father's Day
As part of the initiative, Google brought three models in the Rs 6,299 to Rs 6,499 price band on September 15, available only online, as part of its initiative to connect the next 5 billion people through the internet and smartphones. Also Read - Google Workspace now available for everyone, including free Google account owners
The failure is accredited to Google’s campaign which failed to convey how this device and its operating system that offered Google Services like Maps and Google Now, was different. The report also states that shortcomings such as the inability to take pictures without adding an external card to the devices may have also hurt.
Meanwhile, executives at Micromax, Karbonn and Spice told the paper that their devices were doing very well. However, they did not share their respective sales numbers. A Google spokesperson told the paper that Micromax’s Canvas A1 was the top device in the mobile phone category on Amazon and the black colour model was already sold out.
Google had claimed that it aimed to sell 2 million units of Android One smartphones in 2014 and chipmaker Mediatek general manager Finbarr Moynihan contested that they were on track to meet the sale figures.
Micromax sells its Canvas A1 Android One smartphone throughAmazon, Karbonn offers Sparkle V through Snapdeal and Spice sells Dream Uno smartphone through Flipkart. Xiaomi’s Hugo Barra has also shown interest in partnering with Google in its initiative.