Google is no longer just a search company. CEO Larry Page calls Google a technology company. Google no longer wants to just index the entire Internet. Instead, the company’s goal now is to makes users’ lives better by using technology. “I’ve always believed that computers should do the hard work – so you can get on with the things that matter in life… living, learning and loving,” Page said during last night’s earnings call with investors. With an ambition that has no boundaries, Google now finds itself entering almost ever possible industry that includes products like Google Maps, Google Fibre, travel search, content (Google Play) among others. And not to forget its futuristic plans like self-driving cars and Google Glass. While Page is excited about the possibilities, he is also aware that Google needs to maintain focus. Also Read - Sundar Pichai new Alphabet CEO as Google co-founders Larry Page and Sergey Brin step down
“I am incredibly optimistic about the opportunities we have as a technology company focused on user benefit. Every day I come to work excited about more and bigger opportunities. I know it sounds funny, but with the ambitious plans we have, we are only just getting started!” he exclaimed. Also Read - Google paid Android creator Andy Rubin $90 million despite sexual misconduct allegations: Report
He added, “Our biggest challenge in this area is focus. We face so many opportunities it’s always important to thoughtfully invest in the right areas where we can have the greatest impact. We don’t want to spread ourselves too thin. But I’m quite optimistic that as we get better and better at managing our product areas we will be able to continue to grow our ambitions. That’s why I’m here. And that’s one reason why Googlers love working at Google.” Also Read - Apple and Alphabet questioned by US Congress over collection of user data
Google is pushing the envelopes not only by making existing products better but also ensuring it gets future trends and products right before anyone else. Google Now, a service that predicts the information a user will need, is an example. Page maintained throughout the earnings call that Google wants search to be even better and be able to give the exact information a user wants. “The perfect search engine would understand exactly what you mean, and give you exactly what you want,” he said.
It is very easy for a technology oriented company that has the ambition as well as the resources to lose its way trying in the mirage of futuristic opportunities that seem like they lie just ahead. Hopefully that won’t happen with Google.