comscore Government to soon launch a toll-free helpline to educate citizens about e-payments
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Government to soon launch a toll-free helpline to educate citizens about e-payments

The toll-free number 14444 will not only educate people, but also provide support related to cashless transactions.

  • Updated: December 12, 2016 9:03 AM IST
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After a TV channel and a website to promote digital payments, a nationwide toll-free helpline number ‘14444’ will be launched soon to educate people and provide support related to cashless transactions. The service is expected to be operational within a week. Also Read - India may soon announce its own ‘Atmanirbhar’ app store as alternative to Google, Apple

Also Read - FASTag is now free until February 29, NHAI waves off charges for 15 days

“The government had sought Nasscom’s help in providing support on a mass scale to people. We had requested a single nationwide helpline should be set up which now assigned by the DoT which is 14444. We are putting call centre support at the back-end. It is fairly advance stage of operation,” IT body Nasscom President R Chandrashekar told PTI. “It is awareness with intention of conversion in actual transaction. It is to help people at the first level to zero in on the option most suitable for them that depends on person whether he has feature phone or not, Aadhaar number or not, bank account so many combination need to be seen,” Chandrashekhar added. Also Read - FASTag Update: How to recharge FASTag account for Electronic Toll Collection

To educate people on digital transactions, Ministry of Electronics and IT on Friday launched free-to-air channel DigiShala which will be available on Doordarshan’s DTH platform and ‘CashlessIndia’ website to educate people about digital transactions. As per IT and Law Minister Ravi Shankar Prasad, digital payments have increased in the range of 400 to 1,000 percent since November 8 after scrapping of old Rs 500 and Rs 1,000 currency notes. ALSO READ: Demonetization effect: Digital transactions up 1,000% since November 8

When asked about timelines for operationalizing Cash Mukt Bharat Abhiyan Helpine number, Chandrashekhar said, “We are hoping that before the end of next week, it will be available.” He said that once people will start using a particular methodology then helpline of particular digital payment service provider will also be made available through the helpline.

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  • Published Date: December 12, 2016 9:01 AM IST
  • Updated Date: December 12, 2016 9:03 AM IST



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