Google has paid tribute to one of Hollywood’s most iconic graphic designers, Saul Bass, by dedicating an elaborate animated doodle to him on his 93rd birthday. The animated doodle showcases some of Bass’ well known film credit sequences, posters and logos. Also Read - UEFA Euro 2020: Colourful Google Doodle kicks off European Football Championship
Bass was born into an immigrant family on May 8, 1920 in New York’s Bronx and was fascinated by film advertisements and posters from an early age. To pursue his passion, he took night classes and 20 years later would start working on print works of Hollywood film advertisements. Also Read - Google celebrates Hollywood actor, singer and dancer Shirley Temple with animated Doodle
His first breakthrough would come in 1954 when Hollywood director Otto Preminger hired Bass to create a different credits sequence for his film, Carmen Jones. At a time when credits showed only the names of the people involved, Bass created a sequence using an animated flaming rose. From there on his animated sequences and logos became well known throughout Hollywood and he would go on to work with great filmmakers like Alfred Hitchcock, Stanley Kubrick and Martin Scorsese.
Some of Bass’ well known works were for classic films like Vertigo (1958), North by Northwest (1959), Psycho (1960), West Side Story (1961), The Shining (1980), Goodfellas (1990), Cape Fear (1991) and Casino (1995) among many others.
On April 25 1996, at the age of 75 Saul Bass breathed his last in Los Angeles.
You can watch the animated doodle in the video below.