Ad block is considered as a big deterrent to the otherwise booming Internet business model. To highlight the impact of ad blockers on Internet companies, anti-ad blocking startup PageFair calculated the amount of revenue Google lost last year due to ad blockers. The company used variety of data, and announced that the tech giant lost nearly $6.6 billion in global revenue last year – thanks to ad blockers. Also Read - Now you will have to pay a processing fee for mobile recharges on PhonePeAlso Read - Google cuts Play Store fee to 15 percent for all subscription apps from 2022
In a blog post, PageFair explains that it amounts to almost 10 percent of Google’s total revenue last year. The startup says that it has calculated this average loss figure by using data available from research companies and Google’s own revenue numbers. Also Read - Facebook’s new name could be Meta or Horizon, or will it be called FB?
PageFair also states that Google has given in to ad blockers instead of fighting them. It apparently pays AdBlock, a software company that allows users to block ads from websites, an annual fee of $25 million, to be a part of the ‘Acceptable Ads Program’. This program white-list’s companies that pay them, and allow few ads to penetrate even though the plug-in is activated on browsers.
AdBlock recently even launched its own browser for Android devices, threatening the business model further. It is currently in beta and you can try it out by joining the Adblock Browser Community on Google+ – or may be not if you want Google to make sufficient money.