comscore Hands On: Zen Ultrafone 701HD
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Hands On: Zen Ultrafone 701HD

In the last few months, local players have created their own niche in the smartphone market even in major cities, and Zen Mobile is another upstart that wants to cash in on this trend. The company

ZEN701HD

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In the last few months, local players have created their own niche in the smartphone market even in major cities, and Zen Mobile is another upstart that wants to cash in on this trend. The company has launched its latest offering, the Zen Ultrafone 701HD with an impressive set of features for a very decent price of Rs 11,999, to aim not only at the likes of Micromax, but even some other major OEMs. We managed get a review unit and we have gone hands on with it, read on to find out more. Also Read - OnePlus Nord N200 to be company's most affordable 5G phone: Design, full specs leak

Also Read - Realme Book, Realme Pad to launch on June 15 alongside Realme GT: Report

The moment we unboxed the Zen 701HD, we figured out that in terms of looks and design, the Zen 701HD surely scores a notch higher than its competitors and in fact beats many of the high end devices as well. The fit and finish of chassis seemed quite solid, and Zen has tried its best to give the device a rather premium look. The ergonomics are good as the device has a rubbery mat back curved neatly across the sides that offers a tighter and comfortable grip and a neat design. We tested the black unit but there is a white back panel and a black one with flap given in the box, similar to the one Samsung has managed to popularize with the Galaxy S III.

The front of the phone has a 3.2-megapixel camera, and three capacitive keys given right below the screen. Talking about the screen, it holds a 5-inch IPS display offering 1280×720 pixel resolution which looked more fluid than the Micromax A116 HD. The graphics and animations on the screen were sharp and crisp, and we found the visuals smooth on running videos. Of course this was also thanks to it running Android 4.2 Jelly Bean in its stock avatar.

The right side has a power on/off key and the left has a volume rocker. Both the keys have been placed well and were easy to use. The top of the phone houses ports for microUSB and 3.5mm jack. The back of the phone comes with an 8-megapixel camera with a flash, which we found pretty decent in the short span of testing the product. The back also has a speaker grille at the bottom. You can remove the back lid to put in two SIMs and a microSD as well as change the battery. The phone supports dual-SIMs on dual standby mode, with one SIM compatible with 3G networks.

As mentioned above the phone runs on Android 4.2 Jelly Bean and is powered by a 1.2GHz quad-core MediaTek CPU which we have seen in the Micromax Canvas HD. This works in concert with 1GB of RAM, and 4GB of internal memory, which can be expanded up to 32GB using a microSD.

There is a 2,000mAh battery in the device, however we were unable to test the battery life in the short span we have used the device.

With these features and the Rs 11,999 price, which is about Rs 3,000 cheaper than the Micromax A116 HD, the Ultrafone 701HD will further intensify the affordable smartphone market and be a tough competitor against other domestic players. In the meanwhile, we suggest that you watch this space for the final review of the product.

Photography by: Harshita Rastogi

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  • Published Date: May 19, 2013 2:39 PM IST
  • Updated Date: May 20, 2013 10:04 AM IST



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