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Here's how Amazon India plans to get small-time kirana owners online

After announcing plans to sell used cars and two-wheelers on Junglee, Amazon India is reported to soon offer its online payment gateway feature to all its offline sellers as well. The e-commerce gian

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After announcing plans to sell used cars and two-wheelers on Junglee, Amazon India is reported to soon offer its online payment gateway feature to all its offline sellers as well. The e-commerce giant who already allows offline sellers to list their products on Junglee, will soon also let them make use of the online payment gateway option, thereby attracting more revenue.

Citing two senior industry executives, the Times Of India reports that this will boost small shopkeepers and kirana store owners to list their products online, and perhaps understand the perqs of e-commerce. However, the sources say that Amazon is still trying to figure out the logistics of it. For example, if a consumer purchases something online, will the shopkeeper home-deliver it? If the consumer still has to go and manually collect the purchased good from the shop, then the seller has to give a discount, for attracting online sales. To test the waters, Amazon India plans to roll this out, once they have a final sketch in mind, only to certain select cities.

Currently, Junglee offers listing space to small offline sellers in seven cities across India – New Delhi, Kolkata, Mumbai, Bangalore, Hyderabad, Gurgaon and Chennai. However, buying transactions for any of the goods have to be done offline. The payment gateway option is only live for online sellers.

As of today, there is no e-commerce marketplace for varied kirana owners and small business owners in India to list their product online, while also simultaneously allowing payment gateway.

Junglee.com general manager Mahendra Nerurkar, when contacted, refused to let the kitty out of the bag yet.  “The potential is huge and plans are evolving right now,” he carefully stated.

Amazon CEO Jeff Bezos, on his recent visit to India, had stressed upon the need to get small businesses online. He also publicly supported  Narendra Modi’s Digital India plans, and announced a further $2 billion investment in India’s e-commerce industry. “At current scale and growth rates, India is on track to be our fastest country ever to a billion dollars in gross sales. What is stunning about India is the speed at which it is growing and that is one of the tailwinds for the growth of e-commerce. India is unbelievably energising; the people are focused on learning and are extremely inventive,” he said.

  • Published Date: January 8, 2015 5:39 PM IST
  • Updated Date: January 9, 2015 12:01 PM IST