Ever wondered how Mark Zuckerberg, one of the busiest CEOs around the world, manages to keep his Facebook page squeaky clean? Well, the secret is out. The 32-year-old billionaire has a team of employees whose sole job is to delete nasty comments from his official page. A team of about 12 people have been assigned the tedious job of removing harassing comments and spam from his page. And, you thought your job was boring. Also Read - Facebook smartwatch to feature cameras alongside fitness functions: Yes, detachable cameras!Also Read - What happens to your Facebook account after you die?
If you were thinking that at least the beautifully crafted posts about Max s first steps and new initiatives taken up by the CEO were penned down by himself, you are in for a surprise. There is a separate communications team which writes his posts and speeches in addition to a group of photographers who click a picture perfect Zuckerberg out in the wild, helping refugees, attending events, and so on. ALSO READ: Mark Zuckerberg shows off Jarvis, his home AI system voiced by Morgan Freeman Also Read - WhatsApp Multi-device support confirmed, public beta rollout begins in two months: Mark Zuckerberg
According to a report on Bloomberg, among the group of photographers is Charles Ommanney, known most recently for his work covering the refugee crisis for the Washington Post. But isn t having a dedicated team of over a dozen people to simply manage his social media page a tad too much? Company spokeswoman Vanessa Chan says Facebook is an easy way for executives to connect with various audiences. Employees at the social network further consider it as an article of faith that Zuckerberg s image is synonymous with the company s image. So in order to make Facebook appear charming and innovative to others, the face of the website Zuckerberg – needs to be portrayed likewise.
Even if it is cringe-worthy to have someone else pen down captions for the videos and photos of your family, the efforts of the communications team appear to be paying off well. From Zuckerberg s post about the activation of Safety Alert in emergency situations to the ones where he is simply posing with his dog, Beast; the number of likes and shares prove the level of engagement he has with the audience.