Ahead of WWDC 2016, there were rumors that Apple may announce iMessage for Android. While most of the announcements seemed rushed at the event, Apple s senior VP for software engineering, Craig Federighi spent a lot of time giving a detailed walkthrough of all new features in iMessage. However, there was no mention of iMessage coming to Android. Now we know why. Also Read - Apple Arcade brings MasterChef: Let’s Cook, “Ad-free” Super Stickman Golf 3 and moreAlso Read - Flipkart Big Saving Days sale begins for Plus members: Check out top deals on smartphones
Citing a “senior Apple executive”, legendary technology journalist Walt Mossberg reports that Apple has no intention of expanding iMessage beyond Apple’s ecosystem anytime soon. Apple already has a user base of around one billion active devices, which is good enough to support artificial intelligence study, a new area of focus for the company. And with differential privacy, Apple is gathering data to gain insight into mass trends, but without infringing on their privacy. Also Read - iPhone 11 selling with more than Rs 8,000 discount in India, but for a limited period
He further explained by saying that having superior messaging platform exclusive to Apple devices, would help boost the sales of those devices. Making proprietary hardware with smarter software integration that competitors cannot match is something that has been the company s successful strategy for years.
With iOS 10, iMessage brings a host of new features such as app drawer, sticker support, GIF keyboard, message sending effects and more. Apple is turning the iMessage service into a platform by allowing third-party developers to create apps for it. These can be photo editing apps, stickers, GIFs, cash transfer services and more. It remains to be seen what type of apps developers can come up with for iMessage.