comscore Here’s why Facebook Messenger, WhatsApp, Snapchat, Instagram have all turned into each other’s clones
News

Here’s why Facebook Messenger, WhatsApp, Snapchat, Instagram have all turned into each other’s clones

Blame the Gen Z-ers!

instagram-live-video-launched

And another clone was born today. Called Messenger Day, Facebook has rolled out a new feature on Messenger, which is another unabashed rip off of Snapchat Stories. So basically, it lets its users put up images or videos to a My Day tag, equivalent to Snapchat Stories, which is visible to their listed friends for a span of 24 hours, after which it automatically disappears. Now, Facebook began this tradition of taking inspiration from Snapchat in August last year, when one fine day, Facebook-owned Instagram suddenly had blatantly lifted off the Stories features from Snapchat, and boldly called it Stories on its own platform as well. Since then, this adoption of features has refused to stop. Also Read - Instagram to soon let you post from your desktop, laptop and even tablet

Also Read - WhatsApp privacy policy: Your account won’t be deleted if you don’t accept new ToS

Late last year, Facebook-owned WhatsApp added the feature to doodle and edit images sent on the platform, and just a few weeks ago, the online messaging platform also replaced its old text status update with a Story update. While the Stories feature is an add-on for all these platforms, that is, Instagram, Facebook Messenger and WhatsApp, the reason why the lift off is so evident is because it is Snapchat s core feature. Also Read - WhatsApp Privacy Policy: If you don’t accept the new policy by today these features will stop working

via GIPHY

Now what is happening here is, since last year, these four social media platforms, which are immensely popular, are all turning insanely similar. If you look from the company s perspective, they are basically cashing on the most trending and the most interactive mode of communication, which now is images and videos, and so they are integrating the same across their platforms to hold on to users attention. However, for the end user, these platforms are now losing their individuality, and honestly they are now just becoming too much to keep up with.

 

Though the Stories feature worked well in favor of Instagram, consequently taking over some of Snapchat s audience. According to a report on TechCrunch, following the launch of Instagram Stories, there has been a decline in Snapchat Story usage by up to 40 percent. Based on analyses by the social media content industry, it has been observed that Snapchat Story view counts witnessed a decline between 15 to 40 percent. As for WhatsApp, though it s too soon to analyse the success of the Story Status feature as yet, but a recent WhatsApp Beta update hinted at the platform bringing back its old text status update, which would possibly be along with image/video status.

Besides the Stories feature in particular, there are other popular features which we have seen being lifted and dropped from one platform to the other as well. For instance, Facebook took social media by a storm with its Live video feature. Celebrities, pages, marketers, and even the regular users were immediately hooked to the Live videos. Soon after, we saw Twitter rolling out the the live videos on its platform, which were powered by Periscope. Few months ago, Instagram also added the feature, however with an ephemeral quality to it, which means one will only be able to watch a live video while it is being streamed.

However, the bigger question here is, why is this cloning taking place? Why do these platforms feel the need to integrate a trending feature all across? The reason is you.

So, you must have read and heard the terms millennials over and again now, and how the particular generation have been most in touch with technology as compared to any other generation before them. According to Junco and Mastrodicasa s survey published in their 2007 book, based on college students, even ten years ago, 76 percent of students used instant messaging, 92 percent of those reported multitasking while instant messaging, 40 percent of them used television to get most of their news, and 34 percent of students surveyed used the Internet as their primary news source. And so, given the technological inclination, it is widely believed that social media revolves around the demands of this generation. But, that s not true. ALSO READ: The Bad, The Worse and The Worst of Social Media

via GIPHY

The generation which is the core target of any of the social media platforms is the post millennial generation, also called the Generation Z. While the millennials grew up with the world wide web, the Gen Z is the one that grew up with social media. Gen Z are fast thinkers. Blink, share, laugh, forget , a phrase coined at The Future Laboratory which summarises Gen Z. From academics to dating, social media has had its hand in gen z s pockets from the very beginning. Unlike the generation of the millennials who probably wanted MTV, Gen Z likes fleeting platforms like Snapchat and Instagram for entertainment.

Consequently, with all judgements aside, having grown up with platforms with auto-diminishing algorithms, image and location updates, live videos, check-ins and reaction emojis, the meaning of communication has altered as well, they are all about the visual language. Take the example of Snapchat, a teen from this generation receives an image, laughs, cries, screams (delete as appropriate) and then it s gone forever within 10 seconds. Research shows that Gen Z has an 8 second attention span. Their minds have developed to be able to process information at a quicker pace than older generations. So while you are still reading this article, Gen Z have probably already read it, snapped it, or posted it on Instagram with a number of emojis, discussed the pros and cons of this article, and moved on to may be Whatsapp to ask their friend what they think of Ed Sheeran s new video.

And for brands, this means creating a platform which has everything thing a Gen Z-er would demand at one place. They do not want to miss an opportunity of losing a user to another platform, when they can offer it all in one space. And this goes full circle to the question why this platform cloning begun in the first place.

BONUS VIDEO: Nokia 3310 Hands On and First Impressions

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: March 11, 2017 10:00 AM IST



new arrivals in india

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

46,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

10,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Best Sellers