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Here's why Jony Ive compromised on iPhone 6 design

A lot has been said and written (and criticized and joked) about the iPhone 6’s protruding camera lens. To many, the bump adds a scar to an otherwise beautiful smartphone. But Jony Ive, Apple's desi

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A lot has been said and written (and criticized and joked) about the iPhone 6’s protruding camera lens. To many, the bump adds a scar to an otherwise beautiful smartphone. But Jony Ive, Apple’s design chief — also the man responsible for the bump — has a reasonable explanation why his team let the camera lens stick slightly out of the iPhone.

The camera lens not only makes the handset less appealing to some, but also prevents the smartphone from resting comfortably on its back — something which could be also be annoying to many. When asked about it by New Yorker’s Ian Parker, Ive said that had he not opted to a protruding lens in the new iPhone, the phone would have been slightly thicker. He finds his decision as “a really very pragmatic optimization.”

That’s true. Apple has a tenacity to make its smartphones thinner every few iterations. The iPhone 5, for example has 7.6 mm waistline, compared to its immediate predecessor iPhone 4s which is 9.3 mm thick. The iPhone 6, on the hand, measures only 6.9 mm thickness.

A lot of people like thin smartphones and they would easily trade the thinner form factor with any other compromise. And since about 87 percent users use a case on their iPhone, the lens wouldn’t be as annoying anyway.

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  • Published Date: February 18, 2015 1:41 PM IST