comscore Here's why LG won’t launch a new Nexus smartphone this year
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Here's why LG won’t launch a new Nexus smartphone this year

LG says it wants to focus on its own products and that the Nexus series requires a lot of resources. LG has also confirmed it will be relaunching the Watch Urbane LTE 2nd Edition later this year.

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LG has confirmed it will not be releasing smartphone under Google s Nexus series this year. The company says the move is aimed at building its own brand, though adds it is totally happy with its relationship with Google. According to a LG spokesperson, the Nexus project needs a lot of resources, which it intends to invest in its own range of products this year. LG launched its new flagship smartphone, G5, at the Mobile World Congress 2016 in Barcelona. Also Read - Here's how US based Google Pay users can send money to India

Also Read - Google starts showing COVID-19 vaccine information in Search app

With the G5, LG is experimenting with a modular phone concept. The flagship smartphone has an expansion slot that allows users to swap in modules such as batteries, camera module, Hi-Fi audio chip, smart controller and much more. LG also introduced a range of accessories with the new G5 smartphone. Also Read - Facebook Messenger becomes third non-Google app to garner five billion downloads on Play Store

MUST READ: Everything you need to know about the LG G5

LG has also confirmed it will be relaunching LG Watch Urbane LTE 2nd Edition in the second half of the year. The company had halted the sales of the smartwatch less than a week after the launch citing issues with the display.

DON’T MISS: From Cam Plus to 360 VR: LG G5 modular smartphone s new modules and companion devices

LG s departure from the Nexus project is bit surprising considering its previous Nexus 4 and Nexus 5 were big success. Last year it launched the Nexus 5X along with Huawei, which launched the Nexus 6P with relatively high-end features. The decision also indicates Google has managed overshadow the Nexus project with its greater control over the hardware and software, and may have led to the reluctance of hardware partners.

ALSO READ: Has Google s Nexus smartphone program lost its sheen?

Going forward Google is looking to completely do away with hardware partners for smartphones, and is likely to mimic Apple with its own in house hardware design. According to reports, Google is also going to build its own chips that allow the company to take even greater control of the Nexus devices.

This year Google is reportedly partnering with HTC to launch two new Nexus smartphones.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: February 26, 2016 3:11 PM IST



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