If you look at Apple’s ads for its products, you will notice that the time is always set at 09:41AM. If you haven’t noticed that yet, we bet you’re going to look for it from now on. Conspiracy theorists may think of it as a coded message of some sort, but in reality it has a simple and meaningful explanation. Also Read - Apple shines in June quarter, posts record sales for iPhones, Macs and iPads
The Atlantic found that Apple ads for iPhones always showed the time 09:42AM. The reason — it was the exact time when the late Steve Jobs unveiled the first ever iPhone back in January 2007. This timestamp lasted till 2010, post which it was changed to 09:41AM. Again the reason behind it was that Jobs unveiled the first iPad a minute before on that day. Also Read - Friendship Day gifting ideas for your young tech-savvy besties under Rs 5,000
Ever since, all Apple ads for the iPhones and iPads have shown the time 09:41AM. The publication further reveals that former iOS boss Scott Forstall had revealed the secret behind the timestamp back in 2010. While speaking about how Apple times its keynotes, he said, Also Read - Apple releases important iOS 14.7.1 update: iPhone users must download it right now
We design the product launch keynotes so that the big reveal of the product happens around 40 minutes into the presentation. When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly. And for the iPhone, we made it 42 minutes. It turned out we were pretty accurate with that estimate, so for the iPad, we made it 41 minutes. And there you are — the secret of the magic time.
Trust Apple to come with a meaningful tribute to Steve Jobs’ legacy. The question however is will Apple Watch’s ads in the future will reflect the time Tim Cook unveiled the company’s first ever wearable device.