“We’re off to a great start in 2016. Crossing 100 million users is a big milestone for us and we have achieved this well ahead of our expectations,” said Kavin Bharti Mittal, CEO and founder of hike messenger. Also Read - Hike reports 33% surge in daily time spent on its platform
“Hikers aren’t only messaging and calling on hike, they’re also reading news on hike in Hindi and English, viewing live cricket scores, getting inspired on Hike Daily, transferring huge files without internet on Hike Direct and so on,” Mittal added.
According to the company, 90 percent of hike users are under the age of 30 and 90 percent of them are based in India. The mobile messaging app, with a localized strategy for the country, continues to reach its young user base that consumes enormous amounts of byte-sized information, craves social interactions, shares like never before and survives on many challenges, including poor connectivity and limited data.
The app is available globally on Android, iOS, Windows and Blackberry platforms.