In a country where cricket is spoken with the same reverence as religion, you can imagine the craze for the forthcoming ICC Cricket World Cup 2015. Companies like Hike Messenger, Google and Twitter are all working aggressively to cater to this craze.
Indian messaging client Hike has rolled out features to bring tournament scores, updates, news and other information right within the app. The company has partnered CricBuzz to bring its users the latest cricket updates and scores right on the app. As part of the partnership, feeds from the cricket service comes directly to a new separate tab in the Hike messenger called “World Cup 2015.”
“We’re excited to partner with CricBuzz to launch ‘World Cup 2015’ on hike that will allow tens of millions of hikers to enjoy real-time cricket scores & updates all through the World Cup. Like messaging, we’ve kept the experience quite simple and bite sized so that it feels absolutely effortless to consume cricket content, inside hike itself.” said Kavin Mittal, Founder and CEO, hike messenger.
Twitter, on the other hand, has rolled out a Cricket Timeline, wherein it features the latest score, as well as information about the ongoing, and upcoming matches. The microblogging platform is also pushing the best tweets, columns, and image and video content from different sources to the said timeline. The company also urges users to follow their favorite teams and players to get the latest update.
Facebook also offered some insights about the game to show how interested it is about the upcoming tournament. The company said that of its 1.3 million people user base, more than 100 million are interested in cricket. Of this voluminous number, forty-five percent of people on Facebook are from India. The company called itself the “biggest cricket stadium in the world.”
Speaking of stats, search giant Google also revealed some interesting data it has observed from the search queries. The Mountain View-based company announced that India, the defending champion is the most searched cricket team on Google. Contenders including Australia, and England, and Pakistan are closely following India. Among players, India’s Virat Kohli, MS Dhoni, and Pakistan’s Shahid Afridi have come out as the most popular, while in bowling Mitchel Johnson tops the chart.