After witnessing 10 million wallet transactions, Hike plans in-app payment service
Booking a cab or movie ticket within a conversation planned
News features to roll out early 2018
Back in June this year, Hike Messenger launched Hike 5.0 with a bunch of new features, including a UPI-based payment option. Nearly six months down the line, the company claims to have over 25 million active wallets on the platform. Also Read - WhatsApp is soon to change the way your data is backed up: What it means?
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Hike says that it has recorded over 10 million transactions as of November 2017. 70 percent of these transactions were for various recharges, while 30 percent were P2P. The company further breaks down these numbers saying that this 30 percent consists of 10 percent UPI payments, 10 percent Blue Packet payments (virtual envelope that users can insert money into and send to friends), and 10 percent normal wallet transactions. The growth on the Wallet has been tremendous, and honestly we re just getting started, Kavin Bharti Mittal, founder and CEO, Hike Messenger said. Also Read - Father’s Day 2021: Here's Best WhatsApp Happy Father’s Day stickers, wishes, GIFs, messages, quotes and more
Looking at the response to its wallet feature, Hike has made it easier for users to access the payment features. There s now a dedicated wallet tab that has all the payment related features listed.
New in-app payments
In a conversation with BGR India, Mittal revealed the the company is planning on introducing a host of new payment-related features as early as the first quarter of 2018. This includes the ability to hire taxis from within the app, or even book movie tickets. As an example, Mittal said how a group of friends could be discussing about a movie, and then book tickets from the within the app itself.
Interestingly, the CREO team is deeply involved in developing these upcoming apps. Back in August this year, Hike had acquired the Bengaluru-based startup. During the announcement, a Hike spokesperson had said that the CREO team would be working on a platform to enable third-party developers to build services on the Hike platform .
Hike claims to have over 100 million registered users, and has recorded a 30 percent month-on-month rise in active users. It is clear that the company is focused on becoming more than just a messaging app. But competition in this segment is fierce, especially from the likes of WhatsApp, which too recently has focussed on coming out with features that let you do more than just text. But when asked if this worried Hike, Mittal was quick to say, “We are not worried about what the competition is doing. We are focused on offering our users unique and different experiences.”