“In 2019, we continue to double down on both Social and Content but we re going to do it with an evolved approach. We re going to do it across multiple apps. That means, in 2019 we re going to go from building a Super App that encompass everything, to Multiple Apps solving one thing really well,” Kavin Bharti Mittal, Founder and CEO of Hike, said in a statement. Also Read - HikeLand debuts as a virtual world to change the way people hangout online
He added, “These are the 2 pillars of Hike with our users continuing to spend over 30 minutes per day on the platform and these remain spaces that have tremendous potential given the sheer scale and diversity of India. We are literally just scratching the surface.”
Hike, which made its debut as Indian social messaging app, has expanded to offer other features including payments. The company says it has focused on simplifying the app around social and content. Going forward, it aims to design multiple apps by taking core parts of the Hike product and remolding them into different apps. Thus, the company will deliver one service through one app. Hike will offer social and messaging in one, while content will offered in another app.
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All existing users will be able to continue to use the current Hike app or choose to migrate to the new apps as they become available for a streamlined user experience. “In our business the User Experience is key and the value isn t just in the number of users but how engaged they are on our platforms. Unbundling Hike into multiple apps focused on doing one thing allows us more room in the pixels to deliver much more around one problem,” Kavin said.