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HMD Global announces partnership with ZEISS optics for future Nokia smartphones

HMD Global is all set to rekindle the old partnership with ZEISS optics for improved mobile photography on Nokia smartphones.

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Nokia smartphones have always been praised for their build quality, features and camera. However, when the Finnish company made its much-awaited return earlier this year at MWC 2017, the announcement had one key thing missing — Carl ZEISS optics for better photography. While it did disappoint a lot of loyal Nokia fans, HMD Global isn’t leaving any stones unturned to revive the trusted Nokia brand, and bring back those glory days. Today, HMD Global has announced an exclusive partnership with ZEISS to use its camera expertise on upcoming Nokia smartphones.

“Collaborating with ZEISS is an important part of our commitment to always deliver the very best experience for our customers. Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn’t just set the standard but redefines it. Our fans expect it and, together with ZEISS, we’re delivering it – co-developed imaging excellence for all,” HMD Global CEO Arto Nummela said. ALSO READ: Nokia 8 leaked images hint at bezel-less display and iris scanner

The Nokia-Carl ZEISS history

The Nokia-Carl ZEISS relationship dates back more than a decade. In 2004, both brands collaborated for the very first time. The Nokia N90 was for the first phone to feature Carl ZEISS optics with large, high-quality lenses made from glass. Even the 2-megapixel sensor (13mm lens) on the Nokia N90 delivered impressive results back then.

The Nokia N95 was a leap forward, the first smartphone to feature a 5-megapixel sensor. This was followed by Nokia N8 featuring a 12-megapixel sensor with high-quality lens. And for those who remember, the next big leap was the Nokia 808 PureView, which featured a 41-megapixel sensor, something that wasn’t even present on the mainstream point-and-shoot and SLR cameras. In fact, it was a camera disguised as a smartphone. ALSO READ: Nokia 6 ‘Copper’ color variant with 3GB RAM, 32GB storage spotted online

The highlight of the Nokia 808 PureView was 3x lossless zoom, without using the mechanical zoom lens going back and forth. It effectively captured photos at 38-megapixel resolution, with ‘oversampling’ process to take full advantage of larger pixels, offering sharp, detailed pictures.

A little later, Nokia also introduced the Lumia 920, which was the first smartphone to feature 8-megapixel camera with optical image stabilization (OIS), and Carl ZEISS optics. The PureView technology, 26mm lens and f/2.0 aperture enabled users to capture better low-light photos. Nokia has also launched a Windows Phone 8 running Lumia 1020 with 41-megapixel camera. All of these smartphones were known for their photography capabilities.

Dr. Matthias Metz, Member of the Executive Board of ZEISS Group also commented on this partnership saying, “The collaboration of HMD Global with ZEISS for Nokia smartphones will again enhance consumers’ holistic imaging experience based on excellence and innovation. Our partnership is built on a solid foundation. Together, we look forward to an exciting journey into the future of sophisticated smartphone imaging.” ALSO READ: 5 reasons why Nokia is poised for a comeback in the Indian smartphone market

What the Nokia-ZEISS partnership means

With the announcement, HMD Global aims to rekindle the old magical partnership between Nokia and ZEISS. The partnership will see both companies closely working together on co-developing better imaging experience on upcoming Nokia smartphones with the complete ecosystem — right from software, services to optic design and more. RELATED: Nokia 9 leak hints at dual rear camera, USB Type-C port

HMD Global has already launched the Nokia 3, Nokia 5 and Nokia 6 smartphones in India, all of which are placed in affordable and mid-range segment. The Finnish company is also believed to be working on a flagship Nokia 9 smartphone, which has already surfaced in a number of rumors and leaked benchmark listings. While there is no word on when the smartphone will be announced, there are high possibilities that it could be the first Nokia smartphone under HMD Global to feature Carl ZEISS optics with improved smartphone photography experience.

  • Published Date: July 6, 2017 12:30 PM IST
  • Updated Date: July 6, 2017 12:33 PM IST