comscore HMD Global eyes 3-fold jump in Nokia smartphone sales in India during festive season

HMD Global eyes 3-fold jump in Nokia smartphone sales in India during festive season

The Finnish company launched the Nokia 3.1 Plus and Nokia 8110 in India yesterday.

  • Updated: October 12, 2018 9:01 AM IST
hmd global cover

HMD Global, which designs and sells phones under the Nokia brand, Thursday unveiled two new handsets in the sub Rs 12,000 category to cash in on the festive season as it expects to see a three-fold sales growth in the country. Also Read - Airtel uses Nokia equipment to successfully conduct first 5G trial in Eastern India

“The affordable handset market is a sizeable one and we are definitely focussed there. While we are a full range player, a bulk of our portfolio is focussed on this category,” HMD Global VP India Ajey Mehta told PTI. Also Read - HMD launches a budget smartphone dubbed Nokia X100: Check price, specs

He added that the company will also work on expanding its feature phone offerings as it has seen good growth in that segment. Also Read - Nokia T20 launched starting at Rs 15,499, will go against Realme Pad in India

Talking about the festive season, Mehta said the company has bolstered its portfolio through the year and is in a stronger position as compared to the previous year.

“We expect to see a 3X growth during this time compared to say, July or August. We have been strengthening our portfolio to offer a varied selection of devices to our customers,” he said.

According to industry watchers, festive sales are expected to generate billions of dollars worth of sale for the handset industry as players woo customers with attractive offers and new launches.

HMD has launched Nokia 3.1 Plus on Thursday which features 3GB RAM, 32GB storage, 4,000 mAH battery, a 5MP/13MP dual camera and a six-inch screen. Priced at Rs 11,499, the phone will go on sale from October 19.

The Nokia 8110 is a 4G feature phone that includes a physical keypad, a 2.4-inch screen and a 1,500 mAH battery. It will be released on October 24 and is priced at Rs 5,999.

This is published unedited from the PTI feed.

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  • Published Date: October 12, 2018 9:00 AM IST
  • Updated Date: October 12, 2018 9:01 AM IST

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