Even though India is still at an early adoption stage when it comes to connected devices, a survey has revealed that home automation is set to drive the growth for Internet of Things (IoT) in India. Reos, the consumer software and hardware brand of Cube26, a technology innovation startup, conducted a survey wherein nearly 22.5 percent of the consumers surveyed were familiar with the concept of IoT, with maximum awareness seen in the 36-55 age group. The survey s result showed that there is immense opportunity for increased adoption. Also Read - Xiaomi launches the Mi Smart Curtain on its crowdfunding platformAlso Read - Xiaomi Smart Compact Projector, Mi Handheld Vacuum Cleaner 1C launched: Specifications
“With an increased internet penetration and data usage, the connected devices segment is expected to witness huge growth by 2020. With the government’s continued focus on digitization, we will see a rapid adoption of connected devices market in India,” said Saurav Kumar, CEO and Co-Founder, Cube26. Currently, merely 21 percent people own IoT/connected devices which include 12 percent wearables and nine percent home automation while 51 percent are inclined to experience connected devices in the home automation segment. The Home Automation segment includes smart lighting, smart TVs and other appliances. Wearables which include Smart Watch, fitness bands, smart headphones, smart clothing are also expected to witness growth in the future. With the growth of connected devices at large, security is one of the major concerns of consumers.
“Sixty percent people cited data security as a key concern for not trying connected devices followed by high prices and comfort levels,” said the survey that included 800 people between age group 18-55 across eight cities. A recent survey conducted by cyber security firm Symantec found that cybercriminals are taking advantage of security shortcomings on Internet of Things (IoT) devices to spread malware and create zombie networks, or botnets, without the knowledge of their device owners. Symantec s Security Response team discovered that cybercriminals are hijacking home networks and everyday consumer connected devices so that they can carry out Distributed Denial of Service (DDoS) attacks on more profitable targets which are usually large companies.