Over the past couple of years, there has been a surge in video-on-demand services in India. With Hotstar, Netflix, and Amazon Prime Video among the key players, the consumer has no dearth of choice. Adding to the content pool, Singapore-based Hooq re-introduced itself today for the Indian consumers with Hollywood-only content. The service will be available to all viewers through Android, iOS app, and web. Also Read - Here's how the Indian consumer is drifting away from the idiot box, but is still a couch potatoAlso Read - Netflix is launching in India: Report
As part of the introductory festive offer, Hooq will allow access to its subscription-based services at Rs 89 for 90 days, which is a cost of one rupee per day. Post the festive period, the cost will be the same, but the period will reduce to one month. Additionally, if you rent content on the app, you get one rental ticket free every month at the given price.
It is worth mentioning that Hooq has existed in the Indian video streaming service space for almost two years now. However, in light of the stiffening competition, the company has today marked its shift to Hollywood content only. When it started off, the initial model allowed access to Hollywood as well as local content.
On the change in strategy, Hooq Managing Director (India) Salil Kapoor, said, “We took feedback about how our content was consumed and found that people were watching more and more Hollywood content as far as Hooq is concerned. Our partners also started looking at us from that perspective. So we decided to play on this vertical.” ALSO READ: Vodafone partners with video-streaming service Hooq to strengthen content offerings
Other than the new model for the Indian consumers, Hooq is also focusing on dubbing to suit the local consumer needs. Initially, the company will offer dubbed movies in Hindi, Tamil, and Telugu languages. Going forward, Hooq plans to offer dubbed TV shows as well. In addition to audio dubbing, there will also be support with regional language subtitles.
In addition to this, Hooq is also offering TVOD (transactional video on demand), which essentially allows you to rent content on a pay-per-view basis. The model is reminiscent of movie rentals from years ago, only here you get to view them online. The idea here is to offer users the latest Hollywood movies which usually do not reach all regions, and if they indeed release in metros or select cities, the showtimes don’t last over a week or two. ALSO READ: 10 emerging trends from India s online video consumption boom
Hooq currently allows you to sync up to five devices with support for simultaneous streaming on two devices. The company recently partnered Vodafone to expand its reach in the market by deeply integrating its services in the Vodafone Play app.