Green is the color of the season. Everywhere, from world-class designers to celebrities, almost everyone’s sporting the ‘Go-Green campaign’ and eco-friendly products. However, Go-Green is certainly not the policy at Apple, Facebook, IBM, HP and Twitter. According to a report published by Greenpeace, these companies still use the traditional coal-powered-electricity to power its ‘cloud’ for ‘cloud-computing’ which in turn releases harmful greenhouse gases in the atmosphere.As mentioned in the report, Apple tops the ‘dirty-cloud-chart’ as 54.5 per cent of the total energy used to run its data centers and server farms come from coal and then comes Facebook with 53.2 per cent dependency on coal-power. Apple loyalists and Facebook-addicts might feel a tad bit uncomfortable to know that whenever they use their services, they are indirectly contributing to toxic ash or global warming. Other biggies such as IBM, HP and Twitter have also failed to receive a thumbs-up for choosing a non-renewable energy source to power their respective clouds. Estimates of coal intensity used to operate cloud infrastructure by IBM stands at 51.6 per cent, HP at 49.4 per cent and Twitter at 42.5 per cent. Also Read - From 3rd gen AirPods to MacBook Pros to macOS Monterey: Top 5 announcements from Apple event
However in the study, Yahoo!, Amazon, Microsoft and Google have out shined others with Yahoo! leading the charts with only 18.3 per cent usage of coal energy to supply power to its data centers and server farms. Google has also recently invested USD 168 mn in one of the world’s biggest solar power plant in Mojave desert, California. According to Google, the plant Ivanpah Solar Electric Power System (ISEPS) will generate 392MW of clean solar energy when completed in 2013. Also Read - Apple wants you to pay Rs 1,900 for a cloth to clean your MacBook, iPhone
In India, many telecom operators are also relying heavily on traditional diesel engines to increase their growth. The Indian telecommunications industry still uses diesel fuel to power its exponential growth in spite of existing cost-competitive renewable opportunities. As Yahoo! and Google are demonstrating, IT companies should also begin adopting eco-friendly or renewable power resources such as solar energy which in future can take us towards a clean, green and low carbon economy.
Image Courtesy: The Santos Republic