comscore How Google Pixel 2 can threaten Apple, Samsung in premium segment
News

How Google Pixel 2 can threaten Apple, Samsung in premium segment

At the Pixel 2 launch, Pichai focused on how Google is betting big on AI.

  • Published: October 6, 2017 10:54 AM IST
Google Pixel 2 social reactions

Google‘s India-born CEO Sundar Pichai is a big fan of artificial intelligence (AI). No doubt these are early days for AI, but for him it is the most promising New-Age technology — one that can potentially change the way enterprises work and grow. Now, AI in smartphones is nothing new. Apple’s Siri, Samsung’s Bixby and Google’s very own Google Assistant are evolving as people communicate with their devices. But this time around, Pichai is betting big on a mix of AI, software and hardware to take on Apple and Samsung — the undisputed leaders in the premium segment. Also Read - Best laptops under Rs 40,000 in July 2021: Mi Notebook 14, Asus VivoBook 14, and more

Also Read - Lenovo Legion 5 Pro launches with Ryzen 5000 CPU, brings Legion Ultimate Support service

Industry analysts believe there is space for Google Pixel 2 and 2 XL — launched on Wednesday — to become serious contenders in the segment. With the right set of innovations and improvements in its sales and marketing network, these analysts say, Pixel could become a headache for Apple and Samsung in the days to come. Also Read - Best gaming laptops under Rs 1,00,000 in India: MSI GP65 Leopard, Dell G5 and more

Currently, Pixel which was first launched last year, has less than two per cent market share globally. “No matter how great the new Google-branded smartphones look, the main challenge is how to truly become a hardware company (and) to make itself available to consumers on the shelves,” Thomas Husson, Vice President and Principal Analyst, Forrester, told IANS. “It implies mastering the supply chain, partnering with carriers and other distribution channels, training vendors and investing a lot in marketing. That’s no small task and quite far away from the company’s DNA,” Husson noted.

Google is nevertheless trying its best to make an impact. Last month, it acquired part of the Taiwan-based HTC Corporation’s mobile division team for $1.1 billion. This team was working with Google to develop its Pixel smartphones. This is the second time Google has acquired a smartphone manufacturer. It announced a $12.5 billion buyout of Motorola Mobility six years back and, in 2014, sold it to Lenovo. ALSO READ: Beyond HTC, here are 15 major Google acquisitions since it went public

According to Navkendar Singh, Senior Research Manager at IDC India, this underlines Google’s ambitions as a serious smartphone maker. “However, considering the design language, it looks like Google wants to play the premium smartphone game more from a software angle than a hardware one,” Singh told IANS. At the premium end of the market, design, looks and overall aesthetics matter a lot more than a smartphone that only works well and is pragmatic. ALSO READ: Google Pixel 2, Pixel 2 XL first impressions roundup: What early previews say

“With the recent launches of Samsung Galaxy Note8 and the upcoming iPhone X with full screen, bezel-less displays and overall design, Apple and Samsung have taken the aesthetics and design language to the next level,” Singh emphasized. Considering this, the Pixel 2 range will face a stiff challenge in getting the desired volumes at the premium end of the market. “Having said that, initial reports suggest that camera remains a strongpoint for the Pixel range, apart from giving stock Android experience with updates available as soon as they are released,” the IDC India analyst added. ALSO READ: Here s why Apple and Samsung wish for a successful iPhone X

Launched last year, the Google pixel started off well. Tarun Pathak, Associate Director, Mobile Devices and Ecosystems, Counterpoint Research, said that even though it didn’t manage a significant market share, the device attracted users’ attention — especially those looking for choice in the Premium Android segment. “This is likely to give a boost to the Pixel 2 family which has been priced very close to Samsung flagships. To summarize, it still might be a long way before Pixel makes a significant impact on Apple or Samsung, but it provides an alternative to users looking for something beyond these two brands,” Pathak noted. ALSO READ: Google Pixel 2: Even if the newest flagship doesn t succeed, Android is still winning

Addressing a jam-packed San Francisco event as he launched the new Pixel family, Pichai said: “Computing will now be conversational, ambient and contextual. It’s a unique moment in time, when Google can bring AI, software and hardware together.” To remain a relevant platform between consumers and brands, Google needs to feed data into its AI machine to make its software smarter. RELATED: Sundar Pichai is clear that AI is the future of Google, but warns against concerns

“Such relevant data will increasingly come from a more integrated hardware experience as demonstrated by the Google Lens preview. In order to catch up with Apple and its ‘ARKit’, Google was right to remind its ecosystem how AR is becoming a part of their platform play with ‘ARCore’ and Google Lens,” Husson informed.

Nishant Arora writes for IANS.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: October 6, 2017 10:54 AM IST


You Might be Interested

Google Pixel 2

42000

Android 8.0.1, Oreo
Qualcomm Snapdragon 835 Octa-Core 2.35GHz + 1.9GHz, 64-Bit Processor
12.2 MP with f/1.8 aperture
Samsung Galaxy Note 8

67900

Android 7.1.1 Nougat with TouchWiz UX
Exynos 8895 Octa-core 64-bit Processor
12 MP (f/1.7 aperture) + 12 MP (f/2.4 aperture)
Apple iPhone X

95390

iOS 11
A11 Bionic 64-bit chipset with M11 motion coprocessor
dual 12MP camera f/1.8 and f/2.8 apertures with dual OIS
Google Pixel 2 XL

57000

Android 8.0.0, Oreo
Qualcomm Snapdragon 835 Octa-Core 2.35GHz + 1.9GHz, 64-Bit Processor
12.2 MP with f/1.8 aperture

new arrivals in india

Samsung Galaxy A22 5G
Samsung Galaxy A22 5G

19,999

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Best Sellers